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Protective Communications
What is Protective Communications?
Protective Communications is the logical evolution and modernization from Mass Communication and Notification. Whereas Mass Notification is a consolidated output to inform many people at once, most often during emergencies,Protective Communications goes further – both before and after the alert.
Protective Communications solutions allow you to plan before incidents occur, refine decisions with situational intelligence, collaborate across agencies or across private/public alignment, and communicate effectively to people that need to know important information. With Protective Communications, you give people critical details and help them act on that information to keep people safe, and you can even tailor messages to people based on specific location.

Mass Communication vs Protective Communications
Go beyond stand-alone and reactive mass notification or critical event management solutions with the comprehensive collection of Protective Communications capabilities.
Protective Communications
Includes Mass Communication
Mass communication is a part of Protective Communications. It goes beyond, however, to add critical elements of planning and collaboration to make critical communications more efficient, more effective, and more targeted.
Planning and Modeling
Prepare for any event with zone-based planning, to communicate clearly across agencies or jurisdictions more rapidly.
Workflow Management
Streamline all of the steps of decision-making and critical message development to be ready for emergencies and to help manage day-to-day collaboration activities.
Situational Intelligence
Integrate with existing data, from key GIS data to real-time traffic modeling to make data-based, strategic decisions.
Stakeholder Collaboration
Comprehensive Protective Communications solutions allow individuals and teams to collaborate efficiently and securely while meeting all compliance regulations.
Evacuation Management
Zone-based planning facilitates intelligent and rapid evacuations in emergencies. Beyond just evacuation, zones help in shelter-in-place orders and repopulation.
Targeted Communication
Enhance mass alerts with added, targeted location-based communications. Reach neighborhoods, zones, or even building clusters with the information that matters most to them.
Reporting and Auditing
Optimize emergency planning and communication after events by building on strategies with field-based data and insights.
Traditional Mass Communication
Broad Reach
Notify people through multiple channels, including SMS, email, or even dedicated apps.
Emergency Alerts
Notify people of emergencies, urgent situations, and critical events to keep them safe and informed.
Output
Mass communication is the output of a larger process; it is the means to notify the public, employees, or teams.
The Protect Platform Solutions
GENASYS PROTECT
Zone-based communication software and multi-channel alerting for targeted, fast, and clear updates, from all hazard emergencies to daily community events.
GENASYS ACOUSTICS
Clear voice messaging acoustic devices with software connectivity, solar power backup, and satellite backup to reach everyone when it matters.
GENASYS EVERTEL
Secure, compliant real-time inter- and intra-agency communication and collaboration software for law enforcement and public officials, on a desktop and mobile app.