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Integrated Mass Notification Systems
When it comes to an emergency situation, you can be sure about only one thing: at some point, it’s going to happen to you. When that time comes, how will you get critical information, and how will you know that an effective emergency response is on the way? Mass notification system provide a way to alert, protect, and communicate during a critical event. They ensure that the right message is delivered to the right people when it matters most.
Download Brochure Why You Need A Mass Notification System
As the world changes around us, the need for a modern emergency alert system grows. Technical innovations have enabled certain organizations to thrive in the face of an emergency situation. From climate-related disasters to active shooter threats on university campuses, your emergency response in a critical event means the difference between life or death. Which type of mass emergency could your organization encounter?
Active Shooter Attacks
Widespread panic or incorrect information in this nightmare scenario causes irreparable harm. On a campus or densely-populated area, mass notification system can help keep people safe and inform them how to find shelter and safety. A mass notification also allows you to communicate quickly, cutting off any incorrect information being spread through social media or word-of-mouth.
Pandemics
Pandemics can strike at any time, and along with them, reliable emergency measures and communication channels may suddenly stop working. Organizations with a mass notification system in place can positively impact public safety. During a pandemic crisis, organizations need to think on their feet about factors like staffing, levels of care, legal contracts, sanitation, and business continuity. Often, situations change from hour to hour. Speed and reliability matter.
Natural Disasters
Hurricanes, earthquakes, wildfires, and unexpectedly severe inclement weather have increased in frequency over the past decade. These incidents can be jarring, and a large group of people may begin moving in one direction at the same time. If you can disseminate critical information in time, you’ll have less chance of mass panic. If a power outage occurs or text messages stop working, you’ll need a way to shepherd crowds of people to safety. An emergency notification system means that backup communication channels kick in, and people stay informed through weather alerts, federal recommendations, and more.
Safety Breaches and Intrusions
If you have sensitive data, valuable equipment, or regulated substances on your property, you’re vulnerable to breaches. An emergency alert system can flag the command center in a different part of the building and request police and security team assistance. If someone has breached your system, whether it be in-person or online, seconds can make the difference between your entire operation being compromised, and the attack failing thanks to quick action and an agile response.
Accidents
From chemical explosions to oil spills to airplane crashes, some accidents are impossible to predict. All the same, they can sometimes impact tens of thousands of people, all in an instant. You need to understand who is onsite, who has been impacted, and who is ready to help. Without effective mass emergency protocols and communication systems, you could make a bad situation worse.
Who Uses Mass Notification Systems?
- Financial Services Firms
- Hospitals and Healthcare Systems
- Government Agencies
- Higher Education Institutions
- Transportation
- Tech and Telecom Firms
- Manufacturing
- Energy and Utilities Operations
What Does Life Look Like
Without Emergency Mass Notification?
Assuming you’ll somehow manage to get by in the face of a crisis is not an adequate strategy in today’s world. Without a thoroughly vetted and functional alert mass notification system, your business operations might be devastated the moment a crisis hits. Typically, a crisis management breakdown looks like at least one of the following:
Communication Breakdown
Employees, contractors, community members, investors, partners, and other stakeholders feel confusion, fear, and anger. Mixed messaging drives contradictory behavior, and valuable time is wasted that could be better utilized in working toward solutions.
Resource Misallocation
Those who are available to help either do not, or can not. Those who are asked to assist experience burnout, or are put to work on tasks that they’re not qualified to perform. Critical machines are left untouched, multiple channels are ignored, and valuable materials are used up too quickly, due to confusion and mismanaged resource assignments.
Spiraling Complications
Problems that may have been contained instead spiral out of control. Critical events spawn additional negative instances, and mitigation is now further out of reach. More time is needed to resume operations, and business continuity is disrupted or broken. It may be harder to establish two-way communication that can save lives. The groundwork is laid for future problems, and the framework for comprehensive alert systems grows more difficult to achieve.
Reputational Damage
Your organization, or individuals within it, could be painted with negative reputational attributes like incompetence, ineptitude, short-sightedness, greed, or fraudulence. Often, these attributes are difficult to shake and may stay with your organization long after the crisis technically ends. You could be mocked publicly on social media or in news outlets. Sponsors or partners may lose interest in associating with you, and investors may decide to divest.
Financial Impact
Devastating financial consequences can result from critical situations that unfold over mere minutes or hours. Bottom lines are hit hard, and significant investment is often required to rebuild what was lost and publicly be held accountable for reforms and improvements. Legal ramifications may follow, and any headway may be lost to catch-up payments and damage control.
What To Look For In An
Emergency Mass Notification System
Not all mass notification system are created equal. The best emergency alert systems feature:
Syncing Across Multiple Devices
Whether you operate on a mobile app, tablet, laptop, desktop, or through sms text, notification solutions should go from you to wherever they are, instantly. Some users prefer desktop notifications, others prefer mobile alerts. Account for every preference.
Customer Support
A platform that offers continual support, long after implementation, has the best chance of enabling your organization to get through a crisis and maintain public safety.
Automated Capabilities
Auto-populate and replicate your communications in order to send messages quickly. Write a mass notification once, and let it serve as a template for future communications and alert systems.
Customizable Emergency Management
Your needs are unique, and your critical communications should be as well. Look for a system that allows you to customize as much as you need, while still getting messages out quickly in a mass emergency.
Platform Integrations
You may not get all of your emergency notification system needs met through just one piece of software or hardware. Reliable, scalable solutions need to easily integrate with other solutions that work throughout the entire emergency response cycle.
Want to see Genasys in action?
Request a demoGenasys Mass Notification Solutions
While ample mass notification system exist, Genasys is uniquely poised to unify your critical communications at any time in the crisis response lifecycle. With both robust hardware and mass notification software solutions, Genasys can create a bespoke and integrated emergency notification system you can trust. Put the power of hardware behind the user-friendly agility of software, and supercharge your emergency alert system.
Genasys 360X
Industry-Leading Voice Intelligibility and Area Coverage The Genasys 360X delivers renowned, highly intelligible voice and warning siren broadcasts with uniform 360° coverage over distances up…
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Genasys 360XL-MID
Powered by Genasys XL Driver Technology Genasys’ indoor/outdoor omnidirectional emergency warning and public address system is housed in a lightweight, compact form factor. Featuring the…
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Genasys 360XL
More Broadcast Range - Smaller, Lighter System Configurations Powered by Genasys' patented XL driver technology, the 360XL packs more audio output and broadcast range into…
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Genasys 360XL-MID Mobile Kit
Rapidly Deployable Public Safety Notification System Features Industry-Leading Vocal Clarity Comprised of a Genasys 360XL-MID emitter, ruggedized carrying case power amplifier, hardened control module, all…
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Genasys 360XT
Communicate Anytime, Anywhere - Self-Contained Mobile Public Safety Notification System During disasters and emergency situations, the ability to quickly deploy communication systems that broadcast exceptionally…
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Genasys DS-60X
All Weather, Modular Public Safety Notification System The Genasys DS-60X incorporates Genasys' award-winning, highly intelligible voice clarity in a smaller form factor for remotely operated public…
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Genasys DS-60XL
Powered by Genasys XL Driver Technology for Greater Area Coverage The Genasys DS-60XL incorporates Genasys' award-winning, highly intelligible voice clarity in a smaller form factor…
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SoundSaber-X
Advanced Line Array Driver Technology Delivers the Industry's Best Public Address & Mass Notification The Genasys SoundSaber-X (SS-X) is the next generation of line array…
Learn more What Our Customers Say About Genasys Emergency Alert Systems
“The great thing about this system is it’s not run off communication lines. As we’ve seen in past fires in other communities, the infrastructure burns down, so the warning systems don’t work. This is all satellite-based, so we don’t have that problem. We’re concerned about natural disasters, and we’re trying to use every tool in our toolbox to get the community prepared.”
Scott Barnes, Mill Valley, California Fire Battalion Chief
“We’re in a city that has a lot of hazards. We need to be prepared to alert and warn our residents appropriately, effectively and efficiently.”
Jordan Vilwock, Laguna Beach Emergency Operations Coordinator
“A key improvement over the existing system is [Genasys’] voice command capabilities. During a disaster, public safety officials can sound the siren and then give voice commands over the speaker system instructing community members on exactly what to do.”
2019 City of Newport Beach City Council Staff Report
“Because the Genasys acoustic device can be heard inside of houses, we can inform older residents with mobility issues that all municipal resources are available through the Citizen Attention Service by calling [an emergency number].”
Oscar Oliveira, Madrid communication and local government spokesman
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