DO utilize customized, multi-channel messaging.No one should ever be able to use the excuse, “I didn’t get the message.” An emergency notification system should ensure that all stakeholders receive the information they need. That means it’s going out on voice call, text message, email, push notifications mobile devices - basically any user interface available. Customize mass emergency channel preferences based on employee id, department, location, or job role.
DO make plans for offline employees.Today’s workforce is global, dispersed, and untethered to physical office locations. Your emergency communications need to account for this fact. How will you account for remote workers who are offsite? How will you account for lone workers that may not have internet or cell phone service? Being able to remotely trigger a loud alarm to alert offline employees can make all the difference. Your emergency alert systems must have multi-modal capabilities to account for every case, even if the initial investment is greater.
DO segment your teams.If every employee could access all emergency communications, there would be pandemonium. Look for an emergency alert system that allows you to easily segment by details like who is onsite, who has specialized knowledge, and who is on an overnight shift. The best emergency mass notification systems make segmenting easy and quick.
DON’T send messages without delivery analysis capabilities.Emergency alerts are time-sensitive, so what happens when someone receives the information late? You can’t control when someone sees a message, but you can control your messaging infrastructure. Leverage a technical emergency alert system that can identify individual deliveries and read receipts.
DON’T act without a way to measure and improve.Every emergency is a learning experience. Did you have enough digital signage? Was your emergency response adequate? Did employees use your mobile app for mass notification correctly? Could you have contacted emergency services faster or more efficiently? Have a plan in place to measure, analyze, and improve after the fact.
DON’T oversend emergency notifications.If you send too many emergency alerts, people may become immune to them and stop reading them. You want to save your mass notifications for the times when you truly need them. Tailor your alerting frequency based on the seriousness of the situation, and don’t abuse the privilege.